The product and engineering team behind operational software, internal tools, and agentic workflows.
For founders and operators building the next generation of African business. We design, build, and operate the systems your team and your customers rely on, plus the agents that take the busywork off both.
Four capabilities. One team.
Engagements range from a focused MVP to a multi-quarter partnership. Whatever the industry, whatever the stack.
Product & engineering
We embed with founding teams to shape a product, ship the first version, and keep shipping. Equal parts design, architecture, and code.
- Discovery & shaping
- Roadmap & architecture
- MVP build
- Ongoing delivery
Internal tools & dashboards
The operational software your team actually uses every day. Admin panels, ops consoles, reporting surfaces, integrations.
- Admin & ops tools
- Workflow automation
- Reporting surfaces
- Third-party integrations
Data & infrastructure
Pipelines, warehouses, and the dashboards on top of them. Designed so the numbers in the room are the same numbers in the data.
- ETL & pipelines
- Warehousing
- BI dashboards
- Cloud infrastructure
Agentic systems & applied AI
We build agents and assistants that run real workflows, alongside classifiers, RAG, forecasting, and document extraction. AI used where it earns its keep, measured against the work.
- Agentic workflows
- Copilots & assistants
- RAG over your data
- Forecasting, scoring, extraction
A predictable way to ship unpredictable work.
Building software is one of the few jobs where the answer changes as you do it. Our process is built to absorb that, not to pretend it doesn't happen.
Discovery
We sit with the team, read the code, talk to users. We come back with what we'd build, what we'd cut, and what's not actually the problem.
Shape
Scope, architecture, surfaces, risks. Written down. The plan is short enough to argue with, and we expect you to.
Design
Interfaces and flows that you can click. We design against the data and the constraints, not against a moodboard.
Build
Working software, shipped behind flags, reviewed against the plan. Small commits, visible progress, no surprises at the end.
Ship
Real users, real telemetry, real fixes. We treat launch as the first day of the product, not the last day of the project.
Support
Handover, documentation, on-call where it makes sense, and continued partnership when you want one. We don't disappear.
A small studio for the kind of software that has to work.
Optimeer Labs is a product and engineering studio based in Harare, working with founders and operators across Africa. We build the systems teams rely on every day. The ones where downtime, wrong numbers, or a clumsy interface have real consequences.
Aminatta Diallo
Co-Founder, CEOProduct strategist and designer. Translates messy business problems into interfaces people can actually use. Leads how we shape work and how we work with clients.
Andile Mbele
Co-Founder, CTOSoftware engineer and systems thinker. A decade building products across health, fintech, and operations. Leads architecture, engineering, and how we deliver.
Small teams, senior people
Every project is staffed with people who could lead it elsewhere. No pyramids, no juniors learning on your time.
Plain language
We write things down. Decisions, trade-offs, what we don't know yet. If you can't explain it to a non-engineer, it isn't done.
Built to be left
We design every engagement so you can take it over. Clean code, documented systems, no lock-in to us as a vendor.
Tell us what you're trying to build.
A real human reads every message, usually within a day. If we're the right fit, we'll book a call to dig in. If we're not, we'll say so and point you somewhere better.
- Emailhello@optimeerlabs.com
- StudioHarare, Zimbabwe